An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Many people may believe that obtaining top rankings in Google is nearly impossible. The competition for page 1 is fierce and it seems daily there is yet one more marketing must have that you must learn and apply to achieve top positions.

Cheap and best rank tracker are general markets that are hotly competitive, such as real estate, health and beauty, weight loss or general medical supplies. Niche markets present an easier opportunity to predict and/or manage the outcome of specific search terms.

Far from being an exercise in futility, top listings drive traffic and can lead to tremendous success online. You may be surprised to learn your competition can help you get there faster. Do not overlook the value of competitive intelligence in Search Engine Marketing.

Cheap and best rank tracker – When performing competitive research, the goals are to discover:

  • What methods and channels your competition is using, i.e. are they using social media such as video or social bookmarks?
  • How entrenched a competitor is and how hard it is to unseat them;
  • Level of SEO skills; and
  • Link prospects, so you can trade links, host articles and do reviews.

Competitive research should be an integral part of your SEO strategy. While it is sometimes painful to review and compare yourself to your competitors, it will always result in you improving your business and strategies.

Social book marking sites can yield a wealth of information about your competitors and target market. What are the top stories in your niche area? This can help you to shape content that will draw your target audience. Check your competitors to see if they have any digs and if so for what type of content. There are many social bookmarking sites such as Mixx, Reddit and Stumbleupon. Digg has a large content base which makes it a good site for assessment.

Using tier 1 keywords do a Google search. Pick the top Cheap and best rank tracker. Take this information and check the link popularity using marketleap.com. Take note of the number of incoming links. You want to review sites with the lowest number of incoming links and highest Google rankings. Do not limit your review to Google but check Yahoo and MSN results as well.

Use the search term suggestion tool at inventory.overture.com, and look for keywords and their permutations with a good search volume. Continue looking at the tier 1-type terms until you spot an opportunity to build on. Use other tools like Google keyword tools (free), keyworddiscovery.com (paid). Use the keywords you select in this step by adding pages to your site, a common and ‘must-do’ SEO practice.

Go to Google and enter “allinanchor: tier 1 keyword” If your tier 1 keyword is weight loss you will type “allinanchor: weight loss.” This will restrict the results depending on the number of links coming into a site based on that key word phrase. You are using this to determine sites from which you will target links “as well – showing keywords used in tag of your pages.

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